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Summary

Passionate, people-centered press leader deeply committed to developing innovative and sustainable publishing programs, advocating for the impact and value of scholarly publishing, and crafting cohesive, data-driven strategies that enable growth and ensure long-term success. Independent problem solver adept at finding and implementing creative solutions while generating buy-in from key stakeholders and succeeding in fast-paced environments.

Experience

University of Notre Dame Press
Assistant Director
October 2021 – Present

  • Supported the Director in building an innovative and sustainable publishing program and expanding the impact and reach of the Press, including leading strategic planning initiatives, coordinating between internal departments to ensure effective collaboration, and crafting cohesive, data-driven strategies that enable growth and ensure the long-term success of the Press

  • Cultivated relationships with key campus and external stakeholders, including leading efforts to raise awareness of the Press on campus, within academic networks, and in the publishing community

  • Managed the marketing and sales team to implement innovative, effective, and cost-efficient campaigns to promote 55 new titles annually and 1800 backlist titles

  • Mentored 5 direct reports and additional early career staff members, supporting their professional development and honing their contributions to the Press

  • Liaised with University HR and managed Press recruitment, hiring, staff development, and training

  • Organized student learning and outreach opportunities, including internships, post-doctoral fellowship program, publishing boot camp, class visits, and annual book festival

  • Performed all duties listed under Sales and Development Director

Sales and Development Director
April 2019 – September 2021

  • Developed sales strategy for all titles, including retail, direct-to-consumer, and library outreach. Cultivated external partnerships with domestic and international distribution partners, sales representatives, and key retail and sales accounts to maximize individual title sales

  • Created framework to forecast sales and calculate title margins to set pricing, discounts, and print runs for new and backlist titles. Developed reports to track and analyze sales and revenue to support all departments in data-driven decision-making

  • Led development and stewardship efforts, including building relationships with key donors and strategically presenting the Press’s vision and impact

  • Prepared grant applications and reports, including successfully applying for and administering an NEH CARES grant during the COVID pandemic

Indiana University Press
Trade Marketing and Publicity Manager
July 2016–April 2019

  • Independently developed and implemented marketing strategies for more than 60 new trade (general interest) books per year, including advertising, publicity, and events

  • Wrote compelling promotional copy, including book descriptions, press releases, keywords, ad copy, and pitches

  • Liaised with external sales team to provide content and promotional materials to support their efforts

  • Developed relationships with local and national media and presented books to secure appropriate media coverage

  • Recruited, hired, and managed marketing interns

  • Coordinated with authors and colleagues to ensure marketing and sales strategies were cohesive and comprehensive

  • Balanced competing demands and deadlines, maintaining focus on long-term projects and goals while responding quickly to urgent needs and opportunities

  • Led Quarry Festival Committee to plan and implement annual book festival

Journals Marketing Manager and Marketing Designer
October 2015–July 2016

  • Crafted and implemented marketing campaigns for 29 journals, including advertising, exhibits, and social media

  • Identified and pursued new strategies to connect journals with their target audiences and increase reader engagement

  • Designed eye-catching and memorable covers, ads, and promotional materials for journals and marketing departments

Project Manager / Editor
March 2013–September 2015

  • Managed up to 36 book projects at a time, coordinating with authors, freelance copy editors and indexers, and coworkers 

  • Utilized time management skills to maintain tight production schedules despite author delays or complications

  • Managed departmental intern program, interviewing, hiring, and training promising students

  • Maintained a high author satisfaction rate, even when enforcing decisions or schedules not initially appreciated

Assistant Project Coordinator
October 2012–February 2013

  • Trained, managed, and motivated a 9-person team to digitize 60 years of hard copy files (~300,000 pages) and audited over 600 pages an hour to ensure accuracy

  • Coordinated with stakeholders and IT staff to efficiently solve technical and procedural problems

Skills

Technical

Advanced skills in Microsoft and Google Suite; Adobe Creative Suite; database management including Consonance, Filemaker Pro, and Microsoft SharePoint; social media; WordPress; and HTML and CSS

Copy Editing

Chicago, MLA, and APA Styles

Language

German, Exact Signed English

Education

Indiana University, Bachelor of Arts, Bloomington, IN
Majors: English, Graphic Design, and Germanic Studies
Minors: Marketing and Art History

Honors: Phi Beta Kappa, Adam W. Herbert Presidential Scholar, Abel Scholar, Founder’s Scholar, Hutton Honors College, Scholarship Advisory Committee, and Dean’s List

Internships and Organizations: Associate Marketing Consultant, Anthology Consulting; Indiana University Press, Managing Editorial, Production, and Marketing Intern; Crimson Umbrella Review, Founder and Editor-in-Chief; Indiana Review, Editorial Intern