Summary
Creative professional with strong leadership skills and broad communication-focused education and skill sets, including marketing, design, writing, editing, and social media. Independent problem solver adept at finding and implementing creative solutions while generating buy-in from key stakeholders and succeeding in fast-paced environments.
Experience
University of Notre Dame Press
Sales and Development Director
April 2019 – Present
Indiana University Press
Trade Marketing and Publicity Manager
July 2016–April 2019
Independently develop and implement marketing strategies for more than 60 new trade (general interest) books per year, including advertising, publicity, and events
Write compelling promotional copy, including book descriptions, press releases, keywords, ad copy, and pitches
Liaise with external sales team, providing all needed information and following up with external accounts as needed
Hire and manage marketing interns
Coordinate with authors and colleagues to ensure marketing and sales strategies are cohesive and comprehensive, including working closely with the internet communications manager to develop social media strategy for trade books
Develop relationships with local and national media to ensure that books receive appropriate media coverage
Balance competing demands and deadlines, maintaining focus on long-term projects and goals while responding quickly to urgent needs and opportunities
Marketing Manager and Marketing Designer
October 2015–July 2016
Crafted and implemented marketing campaigns for 29 journals, including advertising, exhibits, and social media
Identified and pursued new strategies to connect journals with their target audiences and increase reader engagement
Designed eye-catching and memorable covers, ads, and promotional materials for journals and marketing departments
Project Manager / Editor
March 2013–September 2015
Managed up to 36 book projects at a time, coordinating with authors, freelance copy editors and indexers, and coworkers
Utilized time management skills to maintain tight production schedules despite author delays or complications
Managed departmental intern program, interviewing, hiring, and training promising students
Maintained a high author satisfaction rate, even when enforcing decisions or schedules not initially appreciated
Assistant Project Coordinator
October 2012–February 2013
Trained, managed, and motivated a 9-person team to digitize 60 years of hard copy files (~300,000 pages) and audited over 600 pages an hour to ensure accuracy
Coordinated with stakeholders and IT staff to efficiently solve technical and procedural problems
Skills
Technical
Advanced skills in Adobe Creative Suite, Microsoft Office, Filemaker Pro, Microsoft SharePoint, and HTML and CSS
Social Media and Analytics
Twitter, Facebook, HootSuite, Typepad, Goodreads, Flickr, Vimeo, LinkedIn, Pinterest
Copy Editing
Chicago, MLA, and APA Styles
Language
German, Exact Signed English
Education
Indiana University, Bachelor of Arts, Bloomington, IN
Majors: English, Graphic Design, and Germanic Studies
Minors: Marketing and Art History
Honors: Phi Beta Kappa, Adam W. Herbert Presidential Scholar, Abel Scholar, Founder’s Scholar, Hutton Honors College, Scholarship Advisory Committee, and Dean’s List
Internships and Organizations: Associate Marketing Consultant, Anthology Consulting; Indiana University Press, Managing Editorial, Production, and Marketing Intern; Crimson Umbrella Review, Founder and Editor-in-Chief; Indiana Review, Editorial Intern